Vici: A War Game

A friend of mine from College, Ben Shulman, created his own board game! The game is called Vici (Latin for “I conquered”) and it is going to be on Kickstarter the entire month of August for funding.

I’ve never actually played Vici, but I remember him working on it. It is a pretty neat idea. Much different than the standard, Monopoly.

Vici: Board Game

Vici is a war game that tests each player’s  ability to strategize. In the game, players take the role of military generals leading their soldiers into battle. This takes place on an ancient battlefield.  Each soldier has a variety of strength and ability.

There are four different types of pieces that represent the soldiers: Footmen, Spearmen, Horsemen, and Bowmen. They take turns battling to advance down the board into each the other army’s camp.

Vici: Game board

Vici: Rulebook

Click to read the rulebook for more information

Artwork compliments of Ben 🙂

Go to the Kickstarter page http://www.kickstarter.com/projects/gamesalute/vici for videos and more details!

Interesting Facts About Graphic Design

Carolyn Davidson designed the Nike swoosh while she was a student at Portland State University. Nike paid her $35. $35!!!!! Do you have any idea what a logo design costs?
IBM logo design
Peretz Rosenbaum, better known as Paul Rand, designed the UPS logo, Westinghouse logo, and IBM logo. He is arguably one of the most influencial designers of our time.

Georgia typeface
Georgia, a typeface designed by Matthew Carter, was named after a headline found in a tabloid which read “Alien heads found in Georgia.”
Roughly 25% of graphic designers are self-employed. Those who are not, most likely do freelance work on the side (assuming their contracts allow it).
 The first printed advertisement was publicized in 1704, looking for a buyer for an estate, and printed in the Boston News-Letter.
The Woodbury Facial Soap Campaign was the first use of sex in marketing (1911)
Sex appeal wasn’t used in marketing until 1911 with Woodbury Soap and “The Skin You Love To Touch” campaign. Pretty tame relatively speaking…
Business cards don’t all have to be boring. Different shades, patterns and designs are used in a business card now-a-days to reflect the work, personality, and goal(s) of an organization. Here are a few examples of unique business cards.
Apple logo design
In 1977, Steve Jobs approached Rob Janoff, the creative designer  for Apple, and asked him to design a new logo for the company. The new logo was a simple apple shape with a bite in the side with the colors of the rainbow in the wrong order. The bite symbolized knowledge and could also be considered “byte,” as a reference to computer technology. Very clever!

The first website of the internet was created by Tim Berners-Leein 1992.  http://info.cern.ch/ It is still active. Take a look at it. It is very old-fashioned.

the Coca Cola logo was handwritten. It was not created from a typeface.

The Coca-Cola logo design was created by hand and is  now known as Spencerian Script. It was not a typeface.

How to Get a Job in Graphic Design

I wish that when I graduated from college as a graphic design student that I had someone to guide me into the business world. They say that college prepares you for life… it doesn’t. And that isn’t a jab at my graphic design professor (because he was awesome) but there is only so much you can learn in four years. Remember, your professors graduated YEARS before you and they might not know what the industry is like anymore. They are there to teach you design skills, not to teach you how to interact.

I graduated from college three years ago and I thoroughly remember how hard it was to get a job in this industry with the way the economy was. So, I am going to tell you what I wish people would’ve told me. I am also going to give you some tips leading up to graduation.

You graphic design skills aren’t enough to get you a job when you graduate. I know you think you are good at what you do, but there are thousands, yes, thousands of other graphic design students graduating all over the country, and some of them are better than you. There are students that live and breathe design when you only have a basic knowledge of it. Not to mention the people who have worked a year or two and are looking for the same entry-level jobs as you. So what do you need to succeed?

Knowledge of Design

As I said, your skill aren’t enough to get you a job because there are too many people in the world that have your skill set. Make sure you have a foundation of design. I’m not telling you to go read every art history book you can find. That would be useless. I am telling you to read about your field. Blogs are a good place to start. There are modern, cutting edge designers out there writing blogs that can help you learn about the graphic design industry from a modern perspective.

Here are a few blogs to start with:
Typographica– Yes, you need to know something about typography. If you don’t, you should probably find a few more blogs on that.
Dexigner– This design blog has a lot of information on graphic design, web design, typography, etc. I used to read this one religiously.
Abduzeedo– This one is more for inspiration and tutorials than anything else.
Smashing Magazine– This blog is helpful in graphic and web design.

I should mention that, if you are graduating with a knowledge of graphic design, you should know some html and css as well. Our world is going digital and you have to be able to keep up.

An Awesome Résumé

This part isn’t fun and everyone has their own idea of what a graphic design résumé should look like.

This is my opinion. A résumé is a business document. Your portfolio is where you should be showing off your design capabilities.

The purpose of a résumé is to show off your capabilities and education. This is not something to be super dressed up with bold pink font and a “creative” layout. It should be short and sweet. No more than one page.

Hiring managers are looking at hundreds of résumés and by the time they get to yours they might be so tired and irritated that they might just throw it in the trash if they have to do any extra work to read it. On the other hand, maybe a creative layout will just perk their ears up. It depends on the person I guess.

A Diverse Portfolio

Companies want diverse employees and the more you know, the better. Make sure your portfolio has a range of examples. You want catalog design, advertisements, webpage design, web banners, typography, animation, etc. Make sure you tailor your portfolio for each interview. Pay attention to who is hiring you. What does the company do? Have you looked at their work yet?

Make sure you have an online version and a print version of your portfolio. Make sure the link to your portfolio is on your résumé. The first thing your potential interviewer is going to want to do is look at your portfolio. Make it accessible. Don’t make them ask. If they have to ask they probably won’t bother.

Experience

But how do you get experience before you graduate? Great question! Make sure you join clubs. There are clubs at colleges for everything. Make sure your club is active though. You want to join a club that volunteers or makes homecoming t-shirts. Basically, you want to be able to prove you are doing something that is pushing you in the right direction.

Do you have a part-time job? If you don’t, get one. Not at a gas station. Get a job that has something, anything, to do with your industry. I worked at The Entertainment Network designing posters and flyers as promotional material for bands and comedians coming to campus. Something like that will work.

Get internships. A lot of them. The more experience you have, the better off you are. They don’t all have to be in graphic design though. Maybe one in marketing, or business would work as well.

Creativity

Don’t laugh this one off. Just because you are a designer doesn’t mean you think creatively. Remember how I said that you are up agains thousands of graduates trying to get the same jobs? This is how you are going to separate yourself from the rest of the students out there. Are you going to fill out an online résumé and hope that someone calls you back? Good luck. The creative directors who are hiring are looking at hundreds, maybe thousands of résumés. If you fill out a standard form, your graphic design résumé looks like everyone else’s.

So, how do you get someone to pay attention to your resumé? You need a way to get the hiring manager’s attention. Do some internet stalking. Find out who is hiring for this position. Ideally, it will be the creative director or someone directly under that person. Send them a something along with your resumé that they will stop and think about. Click the images for more information.

A combined résumé and open job application formed as a humorous "Top Secret" report, giving away information about a "newly educated and creative designer

A combined résumé and open job application formed as a humorous “Top Secret” report, giving away information about a “newly educated and creative designer

A project that required students to introduce themselves creatively and promote themselves as the right person to work in their chosen departments as an INTERN.

A project that required students to introduce themselves creatively and promote themselves as the right person to work in their chosen departments as an INTERN.

There are plenty of promotional ideas out there, but don’t copy these. People have seen these. Make sure that your idea is CREATIVE and original.

I did one of these promotional mailers when I was freelancing after graduation. I got phone calls, letters, and emails about my promos. Some people hated them and told me that I would never get a job in my field. Others loved them and offered me positions. Even after I had a job, some of the people who told me I was a terrible designer called me to offer positions with their company. If that happens, respectfully decline. I know you will want to say are you kidding me? You told me I was a terrible designer and that I would never get anywhere! Don’t do that. You will be burning your bridges. That person remembered you. And they will continue to remember you because you made an impression on them. That person is now a connection. Connect with them on LinkedIn. Show them that you are still interested in them if something changes.

The Dreaded Interview…

* Don’t go overboard in style. No one cares whether your shirt has ruffles or not. The point of dressing up for an interview is to show respect for the company.
* Make eye contact
* Shake hands firmly
* Don’t let them take control of your portfolio. This is your time to shine. Make it good!
* Be confident in yourself and your work. No one wants a designer who isn’t passionate and doesn’t believe in their own work.
* Accept criticism- this is a tough field and you will be ridiculed often. Make sure you can use that criticism to better yourself.
* Tell them that you really want this position. Make sure you have a reason why.
* Follow up. Email the interviewer(s) when you get home and thank them for their time. You would be surprised how many people don’t send follow-up mail.
* Call a week or so later to find out if they filled the position.

I could honestly go on forever about this. If you have an interest in hearing more about how to get a job in graphic design, feel free to get in touch with me. I will happily assist you.

Powerful Advertising

A series of powerful advertising from 123 Inspiration. That site always has intriguing stuff. Seriously, check it out!

I think my favorite is the one that says “The sooner you advertise here the better.” I died laughing!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Female Nerd Heroes

I have to preface this post by telling you that I’m a feminist.
I am telling you this because some would argue that I’m a bit too much of one. I disagree. I’m not one of the crazy ones, I just believe that if a woman wants to be treated as an equal, then while on a date (for example) she shouldn’t expect the man to pay for her or pull her chair out. If it is an act of courtesy, then that is fine, but it shouldn’t be expected.
Anyway, I am getting off topic. The whole purpose for this post is that I found an infographic via New Relic that I wanted to share with you (without “you’re such a feminist” comments from my friends ;-D). The graphic shows several females that somehow contributed to technology.
Forget Wonder Woman, these are my heroes!

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Gift idea for Guys

My boyfriend likes beer on occasion and I like typography. So, one of the gifts I am going to give him is one that I’ve made. The typography consists of all of the brands of beer that he enjoys. Photoshop is a wonderful tool 🙂

Beer-Typography

Clever Billboard Ads

via 123 Inspiration

 

 

Here is a series of brilliant billboard ads dedicated to promoting science in Vancouver, by Science World Museum in collaboration with Rethink Canada…