I enjoy a website called Packing of The World. It has actual packaging and concept packaging. The people that have their work on this site range from amateurs to professionals. A lot of student work is provided as well. I wanted to share this with everyone because I don’t think that people give packaging enough credit. It takes a a while to come up with a concept and execute it. This is art too people! :-) I LOVE it. Just remember, I think it is interesting, not always rational.
As always, click the image to follow the link!
“Student concept for sour creame package. The name “Krinka” is the Ukrainian name of jug for milk or sour cream.”
“Squish is a brand new housewares line that Prime Studio designed from scratch for our long-term client, Robinson Home Products. The unobtrusive packaging is intended to let the products speak for themselves and to allow the consumer to interact with them at retail – by expanding or collapsing them. The graphic elements in the logo give a subtle nod to the collapsible nature of the line, as do the colored waves on the bottom of the hang-tags and information panels. All packaging elements feature a satin coat with a spot gloss varnish on the logo and product photography.
The line was launched at all Target store’s nationwide in the USA this week.”
“This is the new bottle-glass concept for Coca-Cola.
The main body of bottle is aluminum, the cup and the bottom of the bottle are from plastic. The product can be used as a bottle and as a glass.
With help of this idea can be reduce the cost of packaging materials (paper and plastic) for glass.”
“Graphic design and pack for men’s fragrance. Cosméticos RNB. 2010 Ego aims to connect with a modern audience, concerned about their appearance, for a sophisticated elegance. The faceted glass pack has been painted in matte silver, such that the volume of the piece is solid and clearly defined. Ego uses a visual language which is direct and at the same time refined. The logo has been dealt with equal strength, starting with a Didot typeface in which the characteristics of the letter ‘g’ have been enlarged so that in context, three letters together form a single entity with more personality. It is distributed exclusively at the Mercadona chain of supermarkets.”
“Medina Incense features three aromatherapy incense sampler. The name was chosen to reference the ancient middle-eastern city where incense originated, and allude to the medicinal qualities of each scent.”
“Pack design and graphic for typical galician cheese (Spain). The packaging has two functions: to protect the product and when it’s open it can be used cutting board and support. The graphic, transports the consumer thought the freshness and nature of Galician meadows and heights the quality of this product.
Piece for the discipline of packaging (Prof. Margarida Azevedo) in ESAD de Matosinhos during my erasmus in Portugal.”
“Stefan Sagmeister asked his MFA Design class at the School of Visual Arts “Can design touch the hearts of strangers?” Bruno Zalum and Camille McMorrow interpreted the question with a wink, and decided to lighten the hearts of people in the midst of a truly dreadful experience: doing laundry!
The gift that they distributed to New Yorkers in laundromats is a single sock, in a custom package silkscreened with hand-type and illustrations. The packaging tells a story of a washing machine named Gene who has been eating everyone’s socks all these years. He was hopelessly addicted to socks. After hitting rock bottom, the story goes that he made these gifts as amends for all the disappeared socks. Camille and Bruno then hit the streets in a Gene the Washing Machine costume they’d designed, distributing the packages to surprised and delighted city-dwellers.”
“Hemköp is a grocery chain group. The stores are in central locations throughout Sweden. Hemköp offers its customers a wide and affordable range, providing food and good service to meet and exceed customer expectations. Kostym Design Agency developed packaging design for Hemköp with over 1200 packages.”
What is Packaging of the World?
Packaging of the World is one of the most prominent packaging design website showcasing the most interesting and creative packaging work worldwide. It’s audience includes packaging designers, graphic designers, advertising agencies, students and manufacturers, garnering close to half a million impressions every month.